All work
Case study 02 · Editorial experience
Mi Amor Tales
A digital home that lets wedding stories breathe.
Visit live websitemiamortales.com· Opens in a new tab
Mi Amor Tales already had a strong visual point of view. The website’s task was not to drown it in interface. It had to establish a pace, give every story and film its own space, and keep the route to an enquiry present without becoming the loudest thing on the page.
Built across
- Editorial art direction
- Story architecture
- Film + image browsing
- Responsive experience
The project frame
An experience shaped like an album, not a feed.
The homepage needed to be a first frame rather than a dashboard. Image, typography, navigation, and motion were treated as one opening gesture—quiet enough to let the photography set the emotional temperature.
Under that opening, the site becomes a reusable story system: featured tales, individual wedding chapters, ritual sections, image walls, film moments, and contact all belong to the same reading rhythm. Each route can be entered directly without the experience changing character.
- Opening world
- Image-led home page, navigation, and editorial pacing
- Story system
- Featured tales, chapter templates, ritual sections, and image walls
- Film + contact
- User-led film playback and a calm route into an enquiry
How the system held together
The decisions beneath the finished surface.
- 01
Let the first image establish the pace.
The opening frame does the emotional work first. Interface elements are present, but they do not compete with the person, place, or light in the image.
- 02
Turn pages into a reading rhythm.
Generous spacing, restrained type, and image-led sequencing keep the site feeling like a collection of chapters rather than a content grid.
- 03
Give film its own quiet stage.
Moving image is introduced as an invitation within the story, not as an interruption that asks visitors to leave the visual world behind.
Selected proof
A closer look at the work in use.
- 01
01 · Opening frame
Establish the visual world before the menu.
The opening is paced like an arrival. Photography takes the lead, while the wordmark and navigation sit lightly in the frame. The result gives a visitor the atmosphere of the studio before asking them to make a choice about where to go next.
Mi Amor Tales · 01 · Opening frameView full size - 02
02 · Editorial system
Build pages that read like an album, not a feed.
The design uses image scale, generous negative space, and quiet typography to create a sequence rather than a collection of tiles. That system gives featured stories a repeatable structure without making each wedding feel like a template.
Mi Amor Tales · 02 · Editorial systemView full size - 03
03 · Film + story
Give moving images their own quiet stage.
Film is framed as part of the story world. A focused poster image and a single clear play action make the invitation legible while allowing the surrounding page to keep its editorial restraint.
Mi Amor Tales · 03 · Film + storyView full size
Tell us what needs to work better. We will bring a point of view, then build the parts that make it real.
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